Robert Pufahl is a wine professional with a strong record of driving direct-to-consumer growth, elevating hospitality, and building high-performing teams. Robert’s professional experience has led to initiatives that increases DTC sales by 46%, wine club signups by 53%, and average order values by 28%.
Robert has extensive experience developing private events, paired wine dinners, wine club programs, and live music experiences, while cultivating long-term guest relationships. His background spans winery management, wholesale wine sales, restaurant wine programs, and international sommelier roles in Europe. He is known for blending operational discipline with warm, guest-centered service.
Robert Pufahl holds a Master of Science in Wine & Hospitality Management from EHL Business School in partnership with KEDGE Wine School, along with an MBA from The University of Texas at El Paso. He is currently studying to attain his WSET Diploma.
His education combines rigorous wine theory and business strategy, supported by hands-on sommelier experience at elite tastings and competitions in France. Robert’s academic foundation allows him to communicate wine with clarity, confidence, and relevance to both consumers and industry professionals.
Robert Pufahl’s approach to wine is guided by intuition developed through experience, discipline, and human connection. A former Division I athlete, he brings sharp awareness, adaptability, and composure to wine service—reading guests quickly and tailoring each experience to their preferences.
Through thousands of guest interactions, Robert has developed a natural ability to translate taste, mood, and occasion into thoughtful wine recommendations. His style balances storytelling, approachability, and precision, creating wine experiences that feel personal, effortless, and memorable.
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robert@pufahlwinecompany.com
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